They aren’t new, but they are making a splash right now. Chatbots—or, when in Rome, travel bots—are messaging apps infused with artificial intelligence so that travelers can ask questions or book travel and get instantaneous solutions. They are not some sci-fi dream come true, as the frequent references to artificial intelligence would suggest. What they ARE is data. Travel bots are driven by all sorts of data, and what they can provide is really about how much and what kind of information is integrated into the system.
Our CEO Mat Orrego shares his thoughts on travel bots and insights from Marc Casto, CEO, Casto Travel. Read more.