“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, author and strategy consultant While there is truth to Moore’s bold assertion about the modern risk of doing business without the benefit of big data, it is equally true that...
Part II Examination of Data In part 1 of Love Your Data, we examined the lifecycle of data from creation to collation. The catalyst for generating new data in the travel industry is the traveler. Data created by the traveler’s journey begins with thinking about a...
This is Part I of a series I am calling Love Your Data. To truly “love your data” it helps to understand the lifecycle of data from creation to coalition, to examination. The perception that data is static information could not be farther from the truth. The...
I have written recently about the importance of using travel data to execute better business decisions. Companies are approaching the use of data as a core element in their day-to-day decision making, especially when it comes to managing their costs, policy compliance...
At Cornerstone, we are busy preparing for the next week’s Global Business Travel Association Convention (GBTA) in Orlando. While we are looking forward to seeing old friends and meeting new ones, this year’s event is particularly significant to us because we are...
Data analysis is not new, yet everyone seems to be talking about it. What is new is the way companies are approaching using data as a core element in their day to day decision making. What is also new are the variety of tools available to measure and report on data....
